![]() In October, Wired published a guide to how TikTok tracks user data, including your location, search history, IP address, the videos you watch and how long you spend watching them. Those third-party domains were Google, Apple, and Snap, as well as AppsFlyer, an advertising analytics company that measures the performance of marketing campaigns on the social media platform. TikTok tells CNBC Make It that the company recently conducted its own test of its app, using the same method as the study, which found that any network contacts went to only four third-party domains, all of which the company says are regularly used by other apps for functions such as network security and user certification, among others. "Consumers are currently unable to see what data is shared with third-party networks, or how their data will be used," the report's authors wrote. The third-party tracking still happened even when users didn't opt into allowing tracking in each app's settings, according to the study. Four of the contacts were from third-party domains, meaning the social platform was allowing a handful of mystery outside parties to collect information and track user activity.įor TikTok, the results were even more mysterious: 13 of the 14 network contacts on the popular social media app were from third parties. Ten of YouTube's trackers were first-party network contacts, meaning the platform was tracking user activity for its own purposes. ![]() Those numbers are all probably higher for users who are logged into accounts on those apps, the study noted. YouTube and TikTok topped the other apps with 14 network contacts apiece, significantly higher than the study's average number of six network contacts per app. To conduct the study, URL Genius used the Record App Activity feature from Apple's iOS to count how many different domains track a user's activity across 10 different social media apps - YouTube, TikTok, Twitter, Telegram, LinkedIn, Instagram, Facebook, Snapchat, Messenger and Whatsapp - over the course of one visit, before you even log into your account.
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